Rory Sutherland is considered by many one of the most original thinkers in the current marketing and advertisement world. In the beginning of his unconventional and meteoric career (he started as a classics teacher) he joined Ogilvy & Mather’s at the planning department, became a junior copywriter and is now Vice Chairman of the Ogilvy Group. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies. He advocates the possibilities of digital technology in his column ‘The Wiki Man’ at The Spectator and on his Twitter account.
Rory Sutherland on perception.